From Idea to Launch: The Role of MVP Strategic Planning

Feb 19, 2023

Launching a killer new product or service can be a wild ride for startups. It's a non-stop rollercoaster of decisions, from pricing and marketing strategies to feature sets and functionality. But there's one approach that's taken the startup world by storm in recent years: MVP (Minimum Viable Product) strategic planning.

MVP strategic planning is the process of identifying your product's core features and functionality that will grab the attention of early adopters and then launching that product to market as quickly as possible. The goal? To get honest customer feedback and use it to inform future product iterations.

To nail MVP strategic planning, we start by understanding the problem you're trying to solve. Who are you solving it for? What do they need and want? Once you're clear on that, it's time to develop your MVP. 

Your MVP should be a lean version of your product with only the most essential features. It should be something you can launch quickly to give early adopters what they want most. From there, it's time to gather feedback and refine your product based on what your customers want.

The beauty of MVP strategic planning is that it allows startups to launch products with minimal risk. By starting small and iterating based on customer feedback, you can avoid investing too much time and money in a product that may not work. Instead, you can create something that genuinely solves a problem for your customers and leads to long-term success.

So, if you're ready to launch your next big thing, take a cue from the pros and start with MVP strategic planning. It's the key to nailing your launch and leaving your competition in the dust.

parachute16 is an ecosystem enabler that builds high quality acceleration programs and services for growth purposes. Reach out to schedule a meet-up over coffee and build impact together through our e-mail:!