Youth Impact Studio

Youth Impact Studio is a regional youth creativity and innovation program owned by PepsiCo Middle East and designed & implemented by Parachute16.

The program brings together emerging creative talents from across the region to transform bold ideas into meaningful, culturally relevant campaigns through hands-on learning and real-world creative challenges.

Regional Reach

Youth Impact Studio was delivered across four key markets:

  • 🇱🇧 Lebanon

  • 🇯🇴 Jordan

  • 🇦🇪 United Arab Emirates

  • 🇸🇦 Saudi Arabia

Top teams from each country advanced to the Regional Summit in Riyadh, where they pitched their creative concepts in front of mentors, judges, and industry leaders.

By the Numbers

  • 4 Countries

  • 200+ Youth Participants

  • 40+ Mentors & Judges

  • Multiple Hackathons + 1 Regional Summit

Program Experience

Across intensive hackathon sprints, participants:

  • Developed strategic and creative campaign concepts

  • Produced poster and video ideas

  • Received structured mentorship and live feedback

  • Collaborated in diverse, cross-disciplinary teams

Youth Impact Studio is more than a hackathon, it is a regional platform empowering the next generation of creative leaders to think boldly, execute confidently, and create impact across borders. 💜




Ghiras Accelerator ›